In 2007, there was a world released documentary film with an unexpected leading character....a font! Amazingly enough, the font Helvetica, designed in 1957, was the star of the self titled film by Gary Hustwit. Knowing the type nerds we are, you can venture to guess that the film blew us away. It was great seeing typographic history and graphic design icons on the big screen.
If you haven't seen the film, do check it out. You'll be amazed at how Helvetica has played a part in history and even touched your own life and you may not have even realized. Did you know that the NYC subway system uses Helvetica in it's signage? Or that you've witnessed the beautiful simplicity of Helvetica already in brands like American Airlines, AT&T, Apple, Toyota....It's amazing to see examples of how much typography and graphic design factor into your life and history.
You can even stop by our office and watch it with us, we have our own copy. :)
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