19 : pantone

We cannot live without our Pantone books! For those of you not familiar with the name, Pantone is the color god of the design world. You will never find a designer without one of these handy swatch books. There are literally thousands of pre-mixed ink colors to chose from.

But my question is...with all these colors to chose from, why are there still clients that don't find the "exact" color they're looking for? Are you really telling me that in all of the 180 different blues, none of them are the right color?